Independent Dealers
Run like a twenty-person store with the team you have.
Independent stores lose deals to response time, not to price. Ottonomous answers every lead in seconds, merchandises every car the day it lands, and keeps the marketing running without a retainer.
What this usually costs today
- An answering service or after-hours BDC
- A website vendor with a monthly fee
- A marketing agency retainer
- A reputation tool
- A social vendor or nobody at all
One platform, one bill, and the apps that cover each of those.
Speed
The lead that came in at 9pm is answered at 9pm
Every channel, every hour, with a real answer about a real car rather than a promise that someone will call tomorrow.
- Text, email, chat, social and missed calls in one inbox
- Answers from your live inventory
- Appointments booked without a person
Merchandising
Every car looks like your best car
Photos cleaned, descriptions written, pages published and syndicated on day one, for every unit, not just the fresh ones.
- Photo treatment consistent across the lot
- Descriptions written from the real equipment
- Aging flagged before it costs you
Cost
One bill instead of five
Most independent stores are paying four or five vendors for pieces of this. Turn on the apps you need and turn off what they replace.
- Per location, per app, month to month
- No implementation project to survive
- Add an app when you need it, drop it when you do not
Where to start
The apps independent dealers turn on first.
Start with one. Add the next when the first has paid for itself.
BDC
Every lead gets a real answer the moment it lands, on the channel it came in on, and keeps getting followed up until it books or closes.
Website
Vehicle pages, landing pages and specials, written for search engines and AI answers alike, maintained by an assistant that never gets behind.
Inventory
Photos cleaned, descriptions written, pricing watched, and aging units flagged before they cost you.
Reviews
Requests go out when the moment is right, replies are drafted in your voice, and nothing sits unanswered for a week.
Organic Social
New arrivals, sold cars, service specials and reviews become on-brand posts and reels, drafted from your own data.
Questions
What this segment always asks.
How long does it take to get running?
Connecting your inventory feed, your phone numbers and your CRM is most of it. Stores are usually live on their first app in days, not a quarter.
Do I need to replace my CRM?
No. Start with the apps that fill a gap and keep what works. The CRM app is there when you want it.
Not quite you?
We work with a few kinds of store.
Start here
See it on a independent dealer like yours.
A short walkthrough on your own inventory, your own channels, your own numbers. No slide deck.