Pricing
Priced like a hire, not like a licence.
One platform fee per rooftop, then a fee for each role you put on. No seat licences, no implementation fee, and no markup on the messages your store sends.
Starts here
Platform
What every role runs on. One rooftop, unlimited people, no seat licences.
from$499
per location / month
- Unlimited users, scoped by location and department
- Assistant AI for every seat
- Action Center, routines and knowledge
- Business data, analytics and connectors
- Desktop, iOS and the Chrome extension
- Onboarding and support from people who know dealerships
Core apps
Single-purpose roles that run quietly in the background and pay for themselves on volume.
from$199
each, per location / month
Growth apps
Roles that carry a department on their own. These are the ones that usually replace a vendor or an unfilled req.
from$399
each, per location / month
Build apps
Roles with an engineer or a production pipeline behind them, shipping work continuously rather than on request.
from$699
each, per location / month
Group pricing starts at five locations. Talk to us and we will put a number on it.
Included at every price
The platform is not the part we ration.
Every capability is on from day one. Apps decide what gets done with them, not whether you get to use them.
Assistant AI
Not a chatbot. An agent with a browser, a code runtime, a memory and a screen you can watch.
Action Center
Approvals, escalations and tasks per team member, so autonomy never means losing the thread.
Routines
Schedules and triggers that put assistants to work without anybody starting them.
Conversations & Identity
Voice, text, email, chat and social, reconciled to a single identity, on a carrier account you own.
Analytics
Any datapoint your store tracks becomes a measure, a goal and a dashboard.
Business Data
Records from every system, reconciled and scoped by store, location, department and user group.
Media Generation
Programmatic media flows from your own records, plus a full editor when you want hands on it.
Websites & Apps
Customer-facing sites and the internal tools your team wishes existed, maintained by an agentic coder.
Questions
The things people ask before they sign.
Is there an implementation fee?
No. Connecting your inventory, your numbers and your CRM is part of onboarding, and onboarding is included in the platform fee.
What does "per location" mean for a group?
Each rooftop carries its own platform fee and its own apps, so a group only pays for what each store actually uses. Group pricing starts at five locations.
Do you charge per user?
Never. Every person at the store gets an assistant. Charging per seat would make you ration the thing that creates the value, and no sensible business rations its own staff.
Am I locked into a contract?
Month to month. Let a role go when it stops earning its place, the way you would with any other hire, and export your data whenever you want it.
How does usage billing work?
Messaging and voice do not bill through us at all. We open a Twilio account in your store’s name, configure it, and Twilio invoices you directly at their published rate. Media generation is metered at provider cost with a record of every asset. There is no markup on any of it, and none on ad spend.
Why not just bundle the texts into the price?
Because bundling is where the margin hides. A platform that includes messaging has to price for the busiest month and profit from the quiet ones, and it has every incentive to keep the rate card out of sight. Separating the software from the carrier cost is what lets us keep the software price low and lets you see exactly what a conversation costs.
Does that mean I own the phone numbers?
Yes. The carrier account is yours, so the numbers, the message history and the billing relationship were never ours to hold. If you leave, nothing has to be handed back.
What happens if I already pay a vendor for one of these?
Run both for a month. Most stores turn the old one off once they can see the same work happening in one place, and we will help you map what to cancel.
Start here
Get a number for your store.
Tell us how many rooftops and which apps you are considering, and we will price it on the call.